Consumer Buyer Behaviors – The COVID Effect

Consumer Buyer Behaviors – The COVID Effect International House of Pancakes (IHOP) is currently running an advertising campaign with the tagline, “We could all use a pancake.” The line suggests a universal need for comfort, here in the form of food. And while not...

High-Performing Teams in the Post-COVID Workplace

High-Performing Teams in the Post-COVID Workplace In imagining the post-COVID workplace, it’s critical to sustain the positive changes that have taken place during the pandemic. Returning to the old normal is not an option for strong companies in 2022 and beyond. In a...
Startup Leaders Needed in 2023

Startup Leaders Needed in 2023

In the world of Startups, 2022 was a challenging year, particularly in the technology space. Yet the first half of 2023 has experienced renewed energy and anticipated activity. According to McKinsey Technology Council July 2023 report, “Generative AI deserves much of...
Social Media Trends in 2023

Social Media Trends in 2023

With the global economy in flux, some industries are implementing layoffs and marketing budgets are being reevaluated. Yet, social media seems to have matured as an industry and appears relatively strong. In fact, in 2023 there are 4.6 billion people on social media,...
The 4-Day Workweek – A Global Conversation

The 4-Day Workweek – A Global Conversation

What is a workweek? Is it 5 days? 4 days? And how many hours in a work day? 8 hours? 10 hours? These are some of the questions being posed in the global conversation about the evolving workplace. The Covid pandemic pushed workers out of the office, and in its wake, in...